Learn why Dublin’s population is helping shape the globe.
Is it
Dublin’s Edge is an initiative to recast Dublin into one, worldwide brand, and create a single citywide portal for the business, tourism and the people of Dublin.
It's a big challenge to do it! We need Dubliners to help shape the campaign –
and the future of the city – by telling their stories.
We are developing a new brand and ad campaign around why Dublin has the edge in a number of different areas. These ad campaigns will be supplemented by playing on the slogan on the cutting edge -
eg.. Dublin. Innovation on the Cutting Edge.
Dublin. Business on the Cutting Edge.
Businesses, from small to multinational, councils and residents.
Stories – your stories – of what Dublin and Dubliners have given the world, stories of what gives Dublin the edge today and tomorrow, will be crafted into video case studies and billboard campaigns
People
Dublin is one of the most friendliest cities in the world. Almost 50% of Dublin’s population is under the age of 25. Dublin's workforce is highly skilled with the highest proportion of science graduates per capita in Europe. Dublin is also cosmopolitan with one of the highest net immigration per capita in Europe.
Silicon Docks
Dublin is fast becoming the Europe’s Internet Capital housing the international headquarters of Google, Facebook, LinkedIn, Twitter, Microsoft, HP, Zynga and many more.
Clouds
Dublin has one the most suitable climates in the world for Data Centres. Dublin houses the major European data centre operations for several major ICT companies including Microsoft, Amazon and Google so everything from your Gmail to Websites is probably stored securely in Dublin.
Start Up
Dublin housing some of Europe’s leading accelerators from LaunchPad, Wayra, Propeller, DogPatch Labs, HealthXL and Start Up Bootcamp. In addition the capital is supported by Enterprise Ireland Competitive Start Fund and the International Entrepreneurs Fund.
Culture
Dublin has a rich and vibrant culture. Dublin is a known as a Unesco City Of Literature with several famous authors and poets. Abraham "Bram" Stoker who wrote the famous novel Dracula and the title is said to come from Irish words droch-fhoula ( pronounced “droc-ola”) which means bad blood.
Tourism
Phoenix Park, Dublin is Europe’s largest urban park and Dublin Zoos the third oldest zoo in the world. In fact, the familiar lion who roars politely at the start of every MGM movie was born in Dublin Zoo on 20th March 1927.
